It’s that time of year again. About once or twice a year, I venture out to a clothing retailer and grab a few items. This past weekend it was Old Navy. They usually have great prices and this visit was no exception. I bought three shirts and a pair of shorts, all for $26. That should hold me for another year!
Not doing a whole lot of in-person retail shopping, I forget how much of a hassle it can be to check out at the register. At the Old Navy counter, the cashier first asked for my phone number so that I may receive text messages about the latest sales – no thanks. Then, the cashier asked if I’d like to apply for the store credit card. I would receive 50% off today’s purchase, 10% future purchases and plus many other exciting deals – again, no thanks. Finally the clerk gave me my total and I slid my credit card. Just as I finished signing the screen and mentally preparing myself to grab the bag and sprint towards the nearest exit, the cashier stops me for one last request: “What’s your email address?” Uhhh…no thanks…have a nice day.
I don’t think there’s any store I’m so in love with that I want them to regularly send me text messages, credit card bills, and email updates. Plus with all the security breaches lately at Target, Home Depot, and others, I don’t think I want to trust one more company with my personal contact information. I’m guessing next year, when I venture out for my annual clothing hunt, whichever store I choose will probably up the anti and ask me to “like” them on Facebook, subscribe to their twitter feed, and add them to my Linked-In network. I know these retailers are trying to do everything they can to stay relevant in this high-tech world, but I just want some pants.